Website Translation — Planning the Strategy...

Business is going well and you’re ready to take the next step. You want to translate your website into another language to increase sales. But, what is involved in order to make that happen? With some research, planning, and even some rewriting; we can help you turn your English website into a multilingual beast ready to conquer the world.

Here are some quick facts, figures and ideas as you begin thinking about website translation:
  • Research.
    • Why do you want to translate your website?
    • Is there a definite group of people who speak a different language who will use your product?
    • Would people from a different culture use your product or service?  Research the demographics, their likes and dislikes, and their culture.
    • How many people who speak other languages live around your area?
    • Can you make money from your new customers after analyzing the time and cost of translating your website?
        
  • Customer Support.  After the website is translated, do you have someone who knows the translated language who can take the phone calls and answer the E-mails?
      
  • Start Small.  When the person clicks the language link, you could have a “mini-site” which includes the main products and services you offer.  Don’t waste your time and money translating pages that few actually read.
      
  • Word Files or HTML Files.
    • We could give you the translated text in Word for your designer to copy/paste to create the new web pages (which is cheaper).
    • Or, you could give us the HTML or ASP files and we will switch the text and provide you with new files ready to upload to your website.
        
  • Writing for the Web. There are many things to keep in mind when writing the text for your website, especially if you plan to have it translated into another language:
    • Are you trying to reach people in the United States or other countries?
    • Metric System
    • Currency
    • Slang
    • Industry Jargon
    • Acronyms
    • Cultural Attitudes / Opinions
    • Export Laws
    • Customer Service in Other Languages
        
  • Final Cost.  When everything is finished, the cost will probably be $50-$100 per finished page.  The problem is most websites have dozens or hundreds of pages to translate unless they focus on starting with a mini website of their most popular pages.
      
  • Repeated Text.  Most websites have text which is repeated over and over again throughout.  Since this only needs translated once, we don’t charge for the translation of the same text on repeated pages.
       
  • No-Obligation Website Translation Quote.  Are you ready to see how much this might cost?  Please complete our detailed website translation quote form.   This will take a few minutes, but the more information you give us, the more ways we can work together to translate your website while reducing the cost.

 

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